Job Summary:
- Executes above-the-line and below-the-line marketing initiatives to build brand awareness, increase customer traffic and maximize top-line sales.
- Manages the engagement in social media and third-party apps through organic posts to publicize products available in stores and paid ads to promote lease lines.
- Creates e-commerce and in-store promos to drive traffic and to increase customer purchase supported by online and offline visuals that adhere to brand standards.
- Successfully launched season and product collections across all brands; manages the seasonal hindsight process and analyzes traffic and sales against marketing initiatives.
Qualifications:
- College degree graduate of any business course.
- Must have at least 3-5 years related experience in the Fashion or Apparel industry or other retail products such as bags, shows, cosmetics, etc.
- Adequate experience in Marketing, Brand Management, Store Promotions, and E-commerce.
- Excellent oral and written communication skills, results-driven, motivated, and flexible.
- Willing to work full time onsite in BGC, Taguig City.
