Responsibilities:
- Executes above-the-line and below-the-line marketing initiatives to build brand awareness, increase customer traffic, and maximize top-line sales.
- Manages engagement in social media and third-party apps through organic posts to publicize products available in stores and paid ads to promote lease lines.
- Creates e-commerce and in-store promos to drive traffic and to increase customer purchases supported by online and offline visuals that adhere to brand standards.
- Successfully launch season and product collections across all brands; manage the seasonal hindsight process and analyze traffic and sales against marketing initiatives.
Qualifications:
- Bachelors degree graduate of any course.
- With at least 3-5 years working experience in brand management, events management, marketing campaign planning and worked with other apparel brands.
- Willing to be assigned in BGC, Taguig City.
