Responsibilities:
- Executes above-the-line and below-the-line marketing initiatives to build brand awareness, increase customer traffic, and maximize top-line sales.
- Manages engagement in social media and third-party apps through organic posts to publicize products available in stores and paid ads to promote lease lines.
- Creates e-commerce and in-store promos to drive traffic and to increase customer purchases supported by online and offline visuals that adhere to brand standards.
- Successfully launch season and product collections across all brands; manage the seasonal hindsight process and analyze traffic and sales against marketing initiatives.
Qualifications:
- Marketing graduate.
- Minimum 1-2 years experience in brand management in the retail/apparel or restaurant industry.
- Can handle foreign clients and brands, thus with excellent communication skills.
- With experience in both Marketing and Merchandising.
- With extensive experience in Marketing, Campaign Management, Social Media Management.
- Must be willing to work onsite in BGC, Taguig City.
