Marketing Manager (FMCG)

    Marketing & Visual Merchandising New Product Launch
    • Generate creative launch activities that adhere to the brand image & objective
    • Plan, maintain & execute calendar plan, promotional plan & visual merchandising communications
    • Propose and set up in stores and out store events
    • Drive retailer and partners in collaborations & promotions
    • Devise digital plan according to the strategic direction of brand building
    • Set up process & execute content calendar per digital strategy
    • Work with agency on the media buy & content building
    • Coordinate with HQ on pricing strategies for the country
    • Optimize brand awareness through product launches and branding campaigns through an appropriate evolving PR strategy
    Media & Communications
    • Optimize brand awareness through current online social media platforms and new platforms, such as YouTube, Weibo, Redbook, WeChat, etc.
    • Execution and maintenance of FB plan
    • Set up press process & activity calendar to execute the PR strategy with measurable KPI
    • Coordinate press samples/write press releases per press calendar
    • Maintain relations with press with key bloggers/editors/KOL for collaborations & pitches
    Digital and CRM
    • Optimize CRM to build awareness, engagement and traffic to stores with creative activities & promotions
    • Integrate & execute CRM calendar per strategy with measurable KPI’s
    • Create / coordinate content and copy for EDM, SMS, MMS or DM
    • Coordinate with agency on data management (both HK and website databases)
    • Maintain & update marketing budget sheet
    • Support in product assortment / development work
    • College degree holder in Marketing or related courses.
    • Must have at least 5 years’ experience in Marketing in the FMCG industry.
    • Experience in multinational companies are preferred.
    • Well-organized, detail-oriented and strong problem solving skills.
    • Able to work under pressure and tight time schedule.
    • Proficient in PowerPoint and Excel.
    • Willing to work full time onsite in BGC, Taguig City.

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