Media Planners

    Job Summary:

    The role will shape and execute effective advertising campaigns, identify and reach target audiences, as well as evaluate campaign success. The goal will be to optimize media marketing campaigns to increase brand awareness, engagement and online conversions.

     

    Responsibilities:

    • Collect and analyze market data.
    • Identify target audiences and understand their behavior and habits.
    • Determine the best digital media outlet mix for our campaigns.
    • Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
    • Allocate budgets and monitor costs.
    • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs).
    • Evaluate the success of media strategies and campaigns.

     

    Qualifications:

    • Graduate of BSc/BA in Marketing, Business Administration or similar field.
    • Proven experience as a Media Planner; experience in digital media is preferred (Meta, Tiktok, Laz, Shopee).
    • Must have at least 1-2 years relevant experience for junior position and 3-5 years for senior position.
    • Broad knowledge of media channels.
    • Familiarity with campaign evaluation metrics and media buying.
    • Skilled in Google Analytics, Facebook Ads and Google Adwords.
    • Working knowledge of analytics tools.
    • Excellent communication and teamwork skills.
    • An analytical mind with an aptitude for statistics.
    • Strong decision-making skills.

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